Clearmind | Feel better, now.

Picture this: It's the middle of the night and you're having a rough time, feeling anxious and a bit low. Your heart is thumping, your mind is racing, and everything feels a bit too much. How great would it feel to pick up your phone, pour your heart out, and receive immediate help? Whether it's recognizing and reframing your negative thoughts, engaging in visualization meditation personalised to your life story, or just getting practical tips on what to do next, wouldn’t that be a relief?

Clearmind uses AI to provide mood-based suggestions that help you feel better instantly, 24x7.

About Clearmind:
Clearmind is an AI therapy platform that encourages daily journaling and helps in stress relief and emotion regulation by offering actionable, science-based suggestions.

What Problem is it solving?
> AI for Mental wellness: Addressing the dire shortage in therapists in US, Clearmind offers a private and accessible alternative for individuals who might feel intimidated by the cost or stigma of seeking professional help.

Vision: Better Self-Awareness

The vision is to take one step at a time toward a better, more confident self, and it all begins with reframing negative thought patterns. It isn’t just about providing help during a crisis but about learning emotional management over time through self-help techniques, assisted by AI and created by experts.

Use Cases : Why should you use Clearmind?

1. To combat negative thinking
2. To boost daily productivity
3. To release stress

Understanding Competition:

To better understand our value prop, it is important to look at what's already happening in the domain and how are they positioning themselves, and to also understand our competitive edge:

Wysa: An AI-powered personal coach, ready to support you anytime, anywhere. Whether you're managing stress, improving sleep, or working through tough time.
Core Value Prop: Instant stress and sleep aid.

Youper: Youper combines psychology and artificial intelligence to understand users' emotional needs and engage in natural conversations.
Core Value Prop: Emotional health through AI chats

Woebot: Woebot is your very own coach who chats with you and offers insights and skills to help you grow into your best self.
Core Value Prop: Daily mood improvement coach

Key customer benefits:

A user after using the app for 30 days everyday should be able to experience the following benefits:

CORE VALUE PROPOSITION:

The core value proposition of Clearmind is to quickly reduce stress and improve emotional understanding in just one interaction, offering immediate relief during stressful moments.

USER EXPERIENCE:
Multiple pathways open after performing a single core action: Voice journaling

Active User:

Let's first define who is not an active user.

Who is not an active user?
1. Anyone who logs in but does not input their thoughts.
2. Users who only browse content and read blog.
3. Who only checks their past memories, entries and recommendations.

Who is an Active User for Clearmind?

1. Regularly logs their emotions via chat/voice and swipes to get personalized feedback.
2. Actively edits and completes to-do.
3. Plays and listens to meditation.
4. Engages with suggested music and podcast even if they don't stay the course of the complete song.
5. Shares their Moodcard on social media.

How do users currently experience that core value prop repeatedly?

1. Daily Mood Tracking: Users regularly log their emotional state, which Clearmind uses to create mental profiles and refine daily recommendations and therapy sessions, making sure that personalized support is always at hand.
2. Reward Cards: Users engage with daily and weekly challenges that help in their mental well-being, such as completing a set number of meditation sessions, finishing your to-do or having set number of streak in journal entries which unlocks Achievement Cards over time. This ensures motivation for continuous engagement.
3. Progress Tracking: After each session, users can view insights into their emotional trends as graphs (stress over time, happiness over time etc.) on a dashboard that tracks their progress, allowing them to see long-term benefits.
4. Social Sharing: By using the 'Share with Circle' feature, users discuss their emotional journeys with trusted contacts or within the app's community. This is how they realise they are not alone.
5. Bank of useful resources: Users realize that the more they share, the more personalized recommendations they receive, which can in turn help them create a trusted bank of resources for tough times, catered to their problems.
   
   Touchpoints:
   1. Clearmind web app - www.clearmind.plus
   2. Blogs about mental wellness and importance of journaling.
   3. Via Linkedin praise posts from experts.
   4. User-generated content like blogs and newsletter mentions.
   

Taking a closer look at a user's journey as they discover the core value.

1. Let's take a user journey to understand the core value prop better.
2. Laura experiences high stress at work and searches for options on app store/ web search
3. She tries the voice journaling and pours her heart in explaining about her upcoming pitch submission.
4. She gets her CBT analysis about and mood-based recommendations about podcast she should listen to, along with a guided meditation to calm her down.
5. She is calmer, in a more positive mindset ready with actionable steps to conquer her pitch.
   

The Natural frequency can be categorised into Journal Entries per week, Meditation sessions or To-Do lists completed per week.

So, consistently interacting with the platform helps you achieve your goal of improving mental health and reaching self-awareness.

FREQUENCY > DEPTH > BREADTH

Let's segment our users based on their personal, Demographics, Behavior, Time Vs Money spent, Goals, Product & Features used, Natural Frequency.

Clearmind User Segmentation

Personal and Demographics:

How do they currently manage emotions?

How do they Engage with Clearmind?

What keeps them coming back, or what might make them leave?

Advanced Segmentation:

Segmenting the users on the basis of the RFM analysis:
1. Super Champions
2. Champions
3. Loyalists
4. In-Danger
5. Hibernating

Before we jump into creating Product hooks, let's analyse some of the user feedback and convert it into product hooks. Attached in a document with real user feedback followed by a quick summary:
Clearmind Feedback - Sheet1.pdf

What Users Want?

1. More Control:
   Many users feel Clearmind has good insights, but they’d like it to be even more tailored. They’re looking for specific, relatable content that directly connects with their current emotional state or challenge. For example, some users wish the meditation audios could match their mood or stress levels and be adjustable in speed and tone. It’s almost like they want Clearmind to feel even more like a trusted friend who “gets them” deeply and adapts in real time.
   
2. Deeper & Practical Tips: Users seem to appreciate when Clearmind gives them actionable suggestions. They value the “small steps” approach like the “5-minute rule” for tasks and quick stress-relief strategies, but they’re hoping for even more of these practical, bite-sized actions they can take. They’re looking for help that’s immediately useful rather than abstract advice, especially during moments when they feel stuck or anxious.
   
3. More Transparent Recommendations: People love Clearmind’s recommendations—whether it’s a podcast, song, or task suggestion—but some feel the suggestions could come with a bit more context. For instance, they’d like to know why a specific song or podcast might help them at that moment, adding a layer of understanding that connects them more to the experience.
   
4. Exportable Progress: Quite a few users mentioned that they’d like to save or export their insights, mood logs, and even completed to-do lists. They’re seeing Clearmind as more than just a “quick fix” app—they’re using it to track their emotional growth and self-discovery over time. Giving them ways to easily review or keep a record of their journey could make the app feel like a long-term companion in their personal growth.
   
5. Affordability: There’s an undercurrent of concern about pricing—users really value what Clearmind provides and see it as a budget-friendly alternative to therapy. But, they’re hoping the app stays affordable and doesn’t become financially out of reach. This shows that affordability is a core part of Clearmind’s appeal, and users see it as a practical mental health tool they can actually stick with.

What Users Love?

What Users Love:

1. Empathy and Human Touch: One of the biggest wins for Clearmind is how much users feel it “understands” them. The responses and suggestions don’t feel robotic—they’re warm, non-judgmental, and come across as if they’re from a real person who cares. This human touch is creating a real sense of comfort, almost like having a supportive friend they can turn to at any time.
   
2. Mood Cards and Quick Pick-Me-Ups: Users are really drawn to the simplicity and effectiveness of features like the mood cards, song suggestions, and quick mindfulness practices. These small nudges help them feel seen and supported without needing to dive too deep if they’re not in the mood. These “quick wins” make it easy for users to engage with Clearmind even on busy days.
   
3. Building Positive Habits: Users appreciate that Clearmind isn’t just about dealing with stress in the moment—it’s helping them build lasting emotional resilience. Whether it’s nudging them to journal, log their moods, or complete their to-do lists, Clearmind is slowly becoming a tool for positive habit formation. It’s like having a gentle push towards better self-care every day.
   
4. Ease of Use: The app’s intuitive design makes it easy for users to check in, log their thoughts, and get suggestions without feeling overwhelmed. Many users noted how they enjoy the convenience of just dropping in their thoughts and immediately receiving insights or recommendations. This ease of use is helping Clearmind become a part of their daily routine, almost like a mental health check-up that fits into their lifestyle.

Engagement Hook

Goal: Increase Daily Active Users and convert casual users into core users.

Problem Statement:
Casual users often fail to engage consistently unless motivated by immediate stress relief needs.

Proposed Solution:
Mindful Days Challenge where users can unlock rewards by maintaining a daily activity streak.

Rewards (inferred from user insights):
1. Exclusive one-on-one session with wellness experts
2. Personalized emotional health reports.

Example:
Step 1: Engage with the app daily - completing at least one journal entry, to-do list, or meditation session.
Step 2: After a 30-day streak, users unlock a one-on-one session with a wellness expert.
Step 3: At 60 days, they receive a comprehensive emotional health report tailored by an expert, analyzing their emotional trends and providing personalized insights and strategies.

Success Metrics to Track:

• Number of users reaching daily streak milestones (30 and 60 days).
• Increase in daily and monthly active users.
• User feedback on the value of one-on-one sessions and reports.
• Conversion rate of casual users to core users after the program.

Engagement Campaigns:

Campaign to supplement the Product hook : Mindful Days Challenge

Campaign 1: Mindful Days Streak Challenge

What:

A 30-day challenge encouraging users to journal daily to unlock exclusive rewards and become more self-aware.

Campaign 2: Daily Prompts Notification

What: Daily thought-provoking prompts sent to encourage regular journaling and self-reflection.

Why will this campaign work?

Daily prompts and thought provoking questions make journaling a regular part of users' routine increasing the natural frequency of usage.

Campaign 3: Community Diary

What: An interactive feature that allows users to share and view anonymized emotional entries from the community for more understanding among users and providing them with a safe space.

Campaign 4: AI Insight Cards

What: Quick to digest custom insight highlights generated from their activity within the app.

Current Scenario:

Retention is the major problem for Clearmind at the moment. Here are a few reasons:
1. The product integrated Paid Plan without trial due to operating cost. So, even though there is word of mouth, faster organic discovery and acquisition, there isn't any retention due to lack of trust.
2. The product has not been actively innovated or improved based on feedback yet.
3. The ICPs are not well defined - currently it is trying to solve everything for every user.

So, Why Do Our Users Churn? :(

Let's understand voluntary and involuntary reasons that are observed in user feedback and interviews:

What are some Negative Actions Performed before they churn?

We could monitor the following seven negative actions which could provide early warning signs of potential user churn:

Resurrection Campaigns

Outreach Methods:

• Email
• Social Media Engagement
• Push Notifications

Campaign #1: Mindfulness Streak Revival

Offer: "Miss meditating with us? Restart your mindfulness streak today and receive a special guided meditation session after your first week back!"

Segmentation: Users who previously engaged with daily meditation or journaling features but have not logged in for over 30 days.

Channel: Email and in-app notifications.

Frequency: Single outreach upon reaching the 30-day mark of inactivity.

Timing: Trigger upon 30 days of user inactivity.

Success Metrics: Percentage of re-engaged users, frequency of meditation/journal entries post-campaign.

Campaign #2: Personal Growth Check-in

Offer: "We've missed helping you grow! Return to Clearmind and get a free emotional wellness assessment to see how far you've come and where you could go next."

Segmentation: Users who have interacted with self-assessment tools or content but stopped using the app.

Channel: Push notifications and social media prompts.

Frequency: Once, targeted at users inactive for more than 45 days.

Timing: Triggered at 45 days of inactivity.

Success Metrics: Number of assessments completed post-campaign, re-subscription rates, user feedback on the assessment quality.

Campaign #3: Your Year in Review

Offer: "Take a look back to move forward. Clearmind’s ‘Your Year in Review’ feature uses AI to summarize your mental wellness journey this year. Reconnect with your progress and get inspired to continue your journey."

Segmentation: Long-term users who have decreased their usage recently.

Channel: Direct email with a personalized year-in-review video.

Frequency: One-time personalized report at the end of the year or on the anniversary of the user's sign-up.

Timing: Target towards the end of the year or the user's sign-up anniversary date.

Success Metrics: Engagement with the email, revisits to the app, social shares of the year-in-review.

Campaign #5: AI Mood Matcher

Offer: "Feeling off but not sure why? Let Clearmind's AI-driven Mood Matcher help you understand your emotions better and suggest personalized activities to lift your spirits."

Segmentation: Users who have utilized mood tracking sporadically.

Channel: In-app notifications and follow-up emails.

Frequency: Triggered after three days of negative mood logging or one week of inactivity.

Timing: Real-time, based on user interaction patterns.

Success Metrics: Re-engagement with mood tracking features, interaction with recommended activities, overall app session duration increase.